BD consultancy & introductions

LinkedIn that actually
wins you business.

Most LinkedIn profiles say what you do. The best ones put the right people in front of you. I run BD — outreach, positioning, and for a few, direct introductions — grounded in 20 years in banking and 15 in BD, not a template.

Nick Starbuck
Services & pricing

Written by someone who has spent
15 years actually doing BD.

Not a template service. Not AI-generated copy with a human name on it. Every profile, sequence, and piece of content is written by Nick — with 15 years of financial services and professional services BD behind every word.

Before BD, that's on top of 20 years in bank back-office roles — FX and precious metals settlements, clerking and operations supervision, not trading or purchasing decisions — at Rothschild, Standard Bank, Standard Chartered and Citibank Australia.

One-off projects
Pay once · own it forever
Profile & Positioning

The foundation

Full LinkedIn profile rewrite — headline, About section, experience entries, and banner. Written in your voice, for your specific audience. The starting point for anyone who wants LinkedIn to work harder for them.

£750

one-off · 5 working days
Full profile rewrite — headline, About, Experience
Custom LinkedIn banner
60-min strategy call before writing
3 revisions included
LinkedIn BD Package ⭐

Profile + pipeline

Everything in the Profile package plus a complete outreach system — sequences, connection requests, and follow-ups written for three distinct prospect types. For professionals who want to generate pipeline, not just look credible.

£1,750

one-off · 7 working days
Everything in Profile & Positioning
10-message outreach sequence
3 prospect type variations
Connection request scripts
3 revisions · 60-min strategy call
Monthly retainers
Ongoing · cancel after 3 months
Not a writing service · The flagship

Direct Intro — personal access to my own network

Introductions, not outreach — to wealth managers, IFAs and other financial-services contacts from 19,000+ relationships, including 1,000+ financial advisers, accountants, investors and asset managers, built over 15 years. Fully manual, capped at 3 clients, priced from £4,500/mo.

See how it works →
BD Retainer ⭐ Most popular

Done for you

The all-in service. Eight posts written fully in your voice, ready to publish. Outreach sequences managed and refreshed monthly. Fortnightly strategy call. You focus on the conversations — we handle everything else.

£2,500

per month · 3-month minimum
8 posts written in your voice
Full outreach management monthly
Fortnightly 60-min strategy call
Quarterly full profile refresh
Priority access to Nick
Direct Intro

This isn't a writing service.
It's access to a network I've spent 15 years building.

Introductions, not outreach. This puts a person in front of you — a wealth manager, an IFA, or another referral partner genuinely useful to growing your business — from my own 19,000+ relationships, including 1,000+ financial advisers, accountants, investors and asset managers, introduced by name, on the strength of a real connection.

If you're a FinTech founder, that's usually exactly this: not someone who understands fintech, but direct access to the wealth managers, IFAs, accountants and investors your product is actually trying to reach — the kind of introduction you can't buy anywhere else.

Why this doesn't sit in the grid above

The rest of my services are professional writing: a rewritten profile, a content calendar, an outreach sequence. You could get a version of those elsewhere.

This is different in kind, not just in price. There's no script, no template, and nothing you could commission from someone who hasn't spent 20 years in bank back-office operations at Rothschild, Standard Bank, Standard Chartered and Citibank Australia, followed by 15 years actually building relationships in financial and professional services BD. What you're paying for is the relationship capital from that second half — used on your behalf — which is also why it's capped, why it isn't for everyone, and why it doesn't belong next to a £750 profile rewrite.

Fully manual · Spot 1 of 3 open

Introductions, not outreach

Spot 1Open now £4,500/mo
Spot 2 £5,500/mo
Spot 3 £6,000/mo
3-month minimum · price rises with each spot taken and doesn't come back down
ICP definition session before we start — who exactly, and why
Your ICP matched by hand against my own 19,000+ connections — including 1,000+ financial advisers, accountants, investors and asset managers — no lists, no software, no automation
Direct access to wealth managers, IFAs, accountants and investors, not a list to cold-message yourself
Every introduction made personally, warm, with context on both sides
3–5 qualified introductions per month — a personal introduction to someone matching your agreed ICP on role, seniority and sector
Fall short in a month? The difference rolls into the next one — not a cash refund
Fortnightly review call
Capped at 3 clients running at any time. When a spot's taken, it's taken — there is no waitlist workaround and no fourth seat added under pressure.

Who this isn't for

At this price, telling you who it's not for is what makes the offer credible.

Proof the network is real

Direct Intro as a service is new. The relationships and the way I use them aren't — here's an example of the same approach, applied elsewhere.

As Head of Talent Acquisition for a London-based alternative investments firm, I recruited around 50 freelance introducers and BD office staff, matched by hand rather than pulled from a list. That network went on to raise over £3m in investment revenue.

Client name withheld. Not a Direct Intro client — this predates the service — included as evidence of what the network and the matching process can produce.

Find out if there's a spot open

This only works as a conversation — book a call and I'll tell you honestly whether this is the right fit before either of us commits to anything.

Book a call
About Nick Starbuck
Nick Starbuck

15 years of BD.
Put to work on your LinkedIn.

I'm Nick Starbuck. Before BD, I spent 20 years in banking — Rothschild, Standard Bank, Standard Chartered and Citibank Australia, in FX and precious metals back office. In between, I ran an education training company as Finance Director for three years, growing turnover from £1.2m to £2.5m. Then 15 years doing business development across financial services, technology, property, and professional services — building a classified network of 19,000+ professionals in the process. I know what makes a senior professional reply to a message and what makes them delete it.

That experience is what makes the copy I write different. I'm not writing from a template or following a formula — I'm writing from 15 years of knowing how these conversations actually work.

Every profile, sequence, and piece of content I produce is written by me. No junior writers. No outsourcing. If you're working with nickstarbuck.com you're working with Nick.

Also from Nick — legal recruitment for fee-share, retained and contingency roles at smartmatchlegal.com

What clients say
"

Nick's LinkedIn outreach work has been transformational for us. As a charity, we simply didn't have the time or expertise to use LinkedIn effectively — Nick changed that completely. His work has helped us raise over £25,000 that we've been able to direct straight to the rough sleepers who need our help.

DEL THOMAS

Charity Development Officer · Off The Streets

"

Nick is incredibly intuitive and deeply knowledgeable when it comes to LinkedIn. We were completely lost, and he managed to put us on the right track — winning business we simply wouldn't have secured otherwise. A steady stream of quality leads now coming through.

QUILLER HAWKINS

Director · Wildfire Energy

Ready to make
LinkedIn work?

Book a 30-minute call and we'll work out which service is right for where you are now.

Book a 30-minute call nick@smartmatchnetwork.com LinkedIn

Legal recruitment — fee-share, retained and contingency search — visit smartmatchlegal.com

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