Websites · LinkedIn · Introductions
Be the obvious one to refer.
Before anyone refers a client to you, they check your website and your LinkedIn. I build both, keep them working, then help you win more introductions.
AccountantsCorporate financeSolicitorsWealth managers
The quiet check
Every referrer asks four questions.
They won't ask you. They'll answer them from your website and your profile, in about thirty seconds.
- 01Will you make me look good?
- 02Do you do exactly what my client needs?
- 03Will you look after the relationship?
- 04Can I describe you in one sentence?
Free guide
LinkedIn for professional advisers.
A practical playbook for winning new clients and referrals. Three hours a week to do it yourself. Ten minutes to approve it. Written for accountants, advisers and consultants who win work through referrals and reputation.
- The five mistakes that quietly cost professionals referrals
- Score your profile in two minutes
- What referrers check before they put you forward
- Your referral partner map, by sector
- Posts that bring enquiries, not just likes
- From connection to referral relationship in 90 days
Get the playbook
Three steps. Start anywhere.
You don't have to begin with a website. Start with LinkedIn and add a site later, or the other way round. Not sure? Get a free check.
Recent work
Sites built to start conversations.
01 · Legal recruitment
smartmatchlegal.com
A two-audience site for solicitors and law firms, with a take-home calculator, free guide, live roles and a privacy page. Built to bring in booked calls.
Visit the site →Websites
Written for the people who send you work.
Most adviser websites are written to impress other professionals. Yours will tell a client or referrer who you help, how, and how to get in touch, in under ten seconds.
Essentials
Sole practitioners and consultants
£2,500
or £249 a month, nothing upfront
- — Up to 5 pages
- — Copywriting included
- — Enquiry form and booking link
- — Regulator details and privacy page
- — Built for Google from day one
- — About 2 weeks
Practice
Small firms, 2 to 10 advisers
£4,950
- — Up to 12 pages
- — Everything in Essentials
- — Team profiles
- — A page for each service
- — About 3 weeks
Firm
Larger firms or several offices
£7,950
- — Up to 25 pages
- — Everything in Practice
- — Location pages
- — News or insights section
- — About 4 weeks
Prefer to spread it?
Essentials for £249 a month, nothing upfront.
Your Essentials site, plus hosting, Care and up to an hour of changes a month, all included. 24-month minimum, and the site is yours once the term is complete. Pay upfront instead and save over £1,100 across the two years.
You own your domain.Buy outright and the site is yours from day one. On the monthly plan, it's yours after 24 months.
You approve every word.We include the details your regulator requires, and nothing goes live until you sign it off.
Two rounds of changes.Included, so it's right before it goes live.
50% to start, 50% at launch.Half when we begin, the rest when your site goes live.
Care plans
Your site, looked after.
Hosting
£40 /month
- Fast, secure hosting and backups
- Regulator details checked yearly
- Changes quoted when you need them
- New service or location pages
- Google Business Profile and report
Care
£95 /month
- Fast, secure hosting and backups
- Regulator details kept current
- Up to 1 hour of changes a month
- New service or location pages
- Google Business Profile and report
Care + SEO
£395 /month
- Fast, secure hosting and backups
- Regulator details kept current
- Up to 1 hour of changes a month
- 2 new service or location pages a month
- Google Business Profile and monthly report
12-month minimum. Pay yearly and get two months free. Extra work £75 an hour, or a fixed quote. Search results take months, not weeks.
LinkedIn & BD
Then bring people to it.
A good website does little on its own. LinkedIn is where referrers find you and check you out, so this is where the extra work comes from.
Profile & Positioning
Headline, About section and banner rewritten for clients and referrers, plus a four-week content plan.
£750 one-off
BD Retainer
Posts written for you and approved by you, plus steady outreach to the accountants, advisers and other professionals who share your clients.
From £2,500 a month
Website + LinkedIn
Join a BD Retainer for three months or more and your Care plan is included.
Care plan included
Direct Intro · 3 clients at a time
Personal introductions from 1,000+ financial advisers, accountants, investors and asset managers in my network.
Refer and earn
Clients who need a lawyer? Refer them and earn up to 8%.
Accountants, financial advisers, wealth managers and corporate finance advisers often have clients who need legal help. I can introduce you to an established international law firm with specialists in corporate, employment, property, disputes, private client and more.
Join free, refer with your client's consent, and receive 8% of net fees on disputes and litigation, and 5% on other legal work, or have it donated to charity.
Find out more →- Free to joinNo cost and no commitment.
- Agreed in writingA short referral agreement sets out your fees and protections.
- Your client stays yoursThey won't approach your client for other work without your consent.
- Open and above boardThe fee is disclosed to your client.
Excludes personal injury and criminal work, and clients the firm already acts for or has dealt with in the last 12 months. You choose when you join whether fees are paid to you or to charity. Check your own professional rules on referral fees.
About
I'm Nick. I spend my days making introductions.
Twenty years in bank back-office operations, then fifteen years in business development. I know what makes someone easy to refer, because I've spent most of my career making and asking for introductions.
I write every website and profile myself, and I only take on work I can do properly.
Not sure where to start? Get a free check.
Send me your website and LinkedIn profile. I'll tell you the three changes that would make the biggest difference to referrers, whether you work with me or not.